Digital marketing, otherwise known as online marketing, can benefit any business that wants to be found on Google. Everyone then?
Search engine optimisation is a digital marketing process of getting traffic from the ““organic” or “natural” search results via search engines. Something that every business, big or small should be aiming for in 2017.
If you do not know where to begin, you can hire an SEO Glasgow team to do this work for you. The digital marketing process is a slow burner, but after a few months, you will be amazed at the results.
During the early stage of any digital marketing process, your digital marketing Glasgow team will discuss with you the key products or services that you want to promote.
For the best results, you should stay with your SEO provider for at least twelve months. During the first month of this process, your SEO company will continue to do keyword research via tools such as Google Keyword Planner and partake in online competitor analysis which they will usually complete on software such as A-HREFS.
If you are the owner of an e-commerce website (which this article will mainly focus on) it is extremely important that you implement an SEO strategy which will enhance the product pages on your website.
SEO Specialist: Keyword Implementation
Any digital marketer will know that keyword implementation is the next step in any SEO plan. Before this, your SEO team will provide you with a list of the most relevant searches for your website.
Once you have approved this list of keywords, your team will add these to your homepage, category pages and subpages. These keywords will be added to your website in a number of ways:
- Page titles
- Meta descriptions
- Product descriptions
- Rich Snippets
Implementing keywords into the structure of your website is vital for e-commerce SEO. Our SEO will ensure that these high ranking keywords will be the main focus during the keyword implementation stage. This means that these pages will show up in search results when potential customers need your services.
SEO Product Pages
This is an important stage for any e-commerce business looking to optimise their SEO strategy. The SEO company that you employ should use “long-tail keywords”. These keywords are extremely specific and will improve the conversion rate on your website.
During these processes SEO marketers should review each product page in-depth, ensuring that your website is using long-tail keywords as well as high ranking keywords that will drive more traffic to your website.
These product pages should be optimised by priority, starting with your businesses most popular products. When your team are reviewing the pages, make such each of them has a title, meta description and quality keyword-rich copy.
Final Steps: Optimising Images
The final steps may seem like they won’t make a big difference to your SEO strategy, but Google appreciates businesses that go that extra mile when they are optimising their websites.
Every image is added to your website should include alt text that describes each image that is used. By doing this you are adding keywords to your page that Google will be able to find.